GrowthPath Partners accelerates responsible AI adoption. We guide companies through applied AI workshops and advising on their AI journey from exploration to integration. We also offer fractional CMO and consulting infused with AI to drive sustained profitability.
Our Collaborative Approach
Collaboration is at the core of our values. We work hand-in-hand with your team and partners to ensure seamless integration of services, fostering a powerful alliance for success. When and where needed, trusted partners can augment your capabilities to deliver exceptional results for your business.
Meet Liza Adams
Leading GrowthPath Partners is Liza Adams, a dynamic B2B go-to-market executive with over 20 years of experience in SaaS, IaaS, artificial intelligence, cloud, and networking spaces. Throughout her accomplished career, Liza has achieved remarkable growth for companies ranging from growth-stage ventures to large-scale enterprises, holding executive and senior leadership roles at Smartsheet, Encompass Technologies, Juniper Networks, Pure Storage, Brocade (now Broadcom), Level 3 (now Lumen), Virtela (now NTT Com), and WorldCom/WilTel (now Verizon).
A recognized thought leader in the AI space, her work started with machine learning and predictive analytics in 2010, and evolved to the cutting-edge domain of generative AI today. Being a fractional CMO and having been a marketing exec for over 20 years allows her to inspire exec and marketing teams with what’s possible with AI in real-life marketing use cases leveraging proven strategies, frameworks, and best practices, ultimately guiding a shift in thinking and responsible application in all they do.
Liza is a prolific writer and public speaker focused on AI market shifts, AI education, using AI to derive the most value, the strategic role of marketing in the AI era, accelerating AI adoption, responsible AI, and the future of work.
Liza has a Bachelor of Science in Electrical Engineering. She serves on the executive advisor board of Anderson College of Business & Computing at Regis University, Blackstone Entrepreneur Network, and Women in Revenue. She is also on the board of Katalista, a movement and membership community that empowers Filipino Americans to achieve their full potential as leaders and entrepreneurs.
Liza’s humble upbringing in the Philippines has shaped her drive to challenge the status quo, embrace change, and use business as a force for good. Standing on the shoulders of giants who believed in her more than she believed in herself, she is committed to paying it forward by nurturing the next generation of leaders, inspiring others, and doing her part so that AI benefits, not harms, humanity.
Liza resides in Boulder County, Colorado with her husband, two children, and two fur babies. She enjoys family vacations, adventure travel, fitness classes, sports, home decorating, and making boxtumes (costumes made out of boxes) for Halloween. Her boxtumes have been featured on the Today Show and LIVE with Kelly and Ryan Show.
Liza was recognized as a person to follow in AI at G2’s 2023 Reach event and one of the 50 CMOs to watch in 2024 by Pavilion. Her work and insights have been covered in respected and well-known publications like Forbes and MarketingProfs. Also see what many have to say about Liza’s and her partners’ work, expertise, and values here.
Trusted Partners
Liza has partnered with leading strategy, marketing, sales, and software development firms to ensure you receive the best possible service and expertise. Each of the trusted partners brings valuable insights and resources to complement services, as you need them.
Aventi Group
Aventi Group is the leading product marketing agency helping B2B tech businesses achieve growth and optimize revenue. Based in Silicon Valley, Aventi offers customized solutions for GTM strategy, product launch, content creation, campaigns, sales enablement, and social. Aventi’s product marketing professionals give clients fast access to an on-demand, scalable team with expertise in key technologies and companies ranging from start-ups, to mid-sized firms, and to large enterprises.
Avocet
Avocet is a strategic marketing communications firm with a 43-year legacy of sparking business growth through brave and bold marketing strategies. With clients such as Aircraft Performance Group, Encompass Technologies, CU Anschutz Medical Campus, Redwire Space, York Space Systems, and Solid Power, we have a proven track record of success empowering visionaries and disruptors to scale their businesses through innovative and ROI-driven campaigns that inform, educate, and captivate audiences.
Gravity Global
Gravity Global is the world’s most awarded complex markets and B2B Brand to Demand marketing agency. With an explosion of touchpoints and channels, more sources of influence, and changes in buying habits, there’s a new complexity of markets. Most agencies are intimidated by this and seek to simplify and standardize. But we believe doing so is less effective and potentially inefficient use of budget. That’s why we dig deep to crack complexity and find the real difference for your brand. Because we know that’s where new opportunities lie.
Heinz Marketing
Pipeline experts dedicated to making a meaningful impact on clients, careers and community. They specialize in driving predictable results in complex sales situations through consistent, integrated revenue-responsible marketing.
NavigateGen.ai
NavigateGen.ai provides custom automation services using the Intelligent Evolution Method. Start with basic tasks. Combine simple tasks into moderately complex workflows. Combine workflows to achieve the “impossible”. Immediate impact and rapid integration with existing tools.
OTM
OTM is a strategic partner in the nexus of business strategy and creativity, paving the way for businesses in high-lifetime-value industries to achieve a strong market positioning through our ‘Path to Growth’ engagement. We are dedicated to curating a customer journey that not only resonates deeply but also endures the test of time, anchoring your brand and customers in a profound and meaningful way.
Tahnee Perry
Utilize the transformative potential of AI in your marketing with Tahnee, an advisor specializing in the travel, technology, and SaaS sectors. Merging strategic marketing knowledge with advanced AI insights, Tahnee equips businesses to use AI platforms and tools adeptly. She provides practical guides for implementing AI strategies, ensuring not only understanding but also effective application. With a bespoke approach, she crafts AI-driven marketing plans tailored to the specific needs and opportunities of each client. Tahnee’s guidance encompasses both strategic and hands-on applications, aligning marketing efforts with the latest in AI developments to distinguish your company in a competitive marketplace. With her expertise, you will navigate the AI marketing landscape confidently, harnessing its power for substantial growth and enhanced market presence.