At GrowthPath Partners, we are a marketing and strategy consulting firm, focused on empowering purpose-driven, B2B technology and tech-enabled businesses to thrive and revolutionize industries. As advocates for responsible and ethical AI practices, we ensure that innovation aligns with societal values. Committed to tailored solutions, we help you navigate market complexities to achieve success while making a lasting positive impact on society.
Our Collaborative Approach
Collaboration is at the core of our values. We work hand-in-hand with your team and partners to ensure seamless integration of services, fostering a powerful alliance for success. When and where needed, our trusted agency partners can augment your capabilities to deliver exceptional results for your business.
Meet Liza Adams
Leading GrowthPath Partners is Liza Adams, a dynamic B2B technology go-to-market executive with over 20 years of experience in SaaS, IaaS, artificial intelligence, cloud, and networking spaces. Throughout her accomplished career, Liza has achieved remarkable growth for companies ranging from growth-stage ventures to large-scale enterprises, holding executive and senior leadership roles at Smartsheet, Encompass Technologies, Juniper Networks, Pure Storage, Brocade (now Broadcom), Level 3 (now Lumen), Virtela (now NTT Com), and WorldCom/WilTel (now Verizon).
A recognized thought leader in the AI space. Being a fractional CMO and having been a marketing exec for over 20 years allows her to inspire exec and marketing teams with what’s possible with AI in real-life marketing use cases leveraging proven strategies, frameworks, and best practices, ultimately guiding a shift in thinking and responsible application in all they do.
Liza is a prolific writer and public speaker. Her work focuses on the responsible use of AI, its strategic value, the future of work, and its application in strategic use cases.
Liza connects purpose, growth, and storytelling. She believes connections—of platforms, ecosystems, networks, communities—empower people by fostering bonds. A natural connector, Liza unites people with complementary superpowers to achieve remarkable results, recognizing that unity is our strength and diversity is our power.
Liza’s humble upbringing in the Philippines has shaped her drive to challenge the status quo, embrace change, and use business as a force for good. Standing on the shoulders of giants who believed in her more than she believed in herself, she is committed to paying it forward by nurturing the next generation of leaders and inspiring others.
Liza resides in Boulder County, Colorado with her husband, two children, and two fur babies. She enjoys family vacations, adventure travel, fitness classes, sports, home decorating, and making boxtumes (costumes made out of boxes) for Halloween. Her boxtumes have been featured on the Today Show and LIVE with Kelly and Ryan Show.
Liza was identified as a person to follow in AI at G2’s 2023 Reach event.
Our Trusted Partners
We have partnered with leading strategy and marketing agencies to ensure you receive the best possible service and expertise. Each of our trusted partners brings valuable insights and resources to complement our services, as you need them.
Aventi Group is the leading product marketing agency helping B2B tech businesses achieve growth and optimize revenue. Based in Silicon Valley, Aventi offers customized solutions for GTM strategy, product launch, content creation, campaigns, sales enablement, and social. Aventi’s product marketing professionals give clients fast access to an on-demand, scalable team with expertise in key technologies and companies ranging from start-ups, to mid-sized firms, and to large enterprises.
Avocet is a strategic marketing communications firm with a 43-year legacy of sparking business growth through brave and bold marketing strategies. With clients such as Aircraft Performance Group, Encompass Technologies, CU Anschutz Medical Campus, Redwire Space, York Space Systems, and Solid Power, we have a proven track record of success empowering visionaries and disruptors to scale their businesses through innovative and ROI-driven campaigns that inform, educate, and captivate audiences.
Gravity Global is the world’s most awarded complex markets and B2B Brand to Demand marketing agency. With an explosion of touchpoints and channels, more sources of influence, and changes in buying habits, there’s a new complexity of markets. Most agencies are intimidated by this and seek to simplify and standardize. But we believe doing so is less effective and potentially inefficient use of budget. That’s why we dig deep to crack complexity and find the real difference for your brand. Because we know that’s where new opportunities lie.
Pipeline experts dedicated to making a meaningful impact on clients, careers and community. They specialize in driving predictable results in complex sales situations through consistent, integrated revenue-responsible marketing.
OTM is a strategic partner in the nexus of business strategy and creativity, paving the way for businesses in high-lifetime-value industries to achieve a strong market positioning through our ‘Path to Growth’ engagement. We are dedicated to curating a customer journey that not only resonates deeply but also endures the test of time, anchoring your brand and customers in a profound and meaningful way.
Utilize the transformative potential of AI in your marketing with Tahnee, an advisor specializing in the travel, technology, and SaaS sectors. Merging strategic marketing knowledge with advanced AI insights, Tahnee equips businesses to use AI platforms and tools adeptly. She provides practical guides for implementing AI strategies, ensuring not only understanding but also effective application. With a bespoke approach, she crafts AI-driven marketing plans tailored to the specific needs and opportunities of each client. Tahnee’s guidance encompasses both strategic and hands-on applications, aligning marketing efforts with the latest in AI developments to distinguish your company in a competitive marketplace. With her expertise, you will navigate the AI marketing landscape confidently, harnessing its power for substantial growth and enhanced market presence.