People-First,
AI-Forward

GrowthPath Partners helps go-to-market leaders and their teams build Human+AI organizations that drive growth, not just speed. We guide companies through applied AI workshops, hands-on training, strategic advisory, and full org evolution.

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Engagements

Liza Adams, recognized as one of the 50 CMOs to Watch, Fractional/Advisor of the Year Finalist by Pavilion, and Most Inspirational Women of Web3 and AI, partners with executive teams, go-to-market leaders, and investors to build successful Human+AI organizations.

Her unique combination of engineering background and go-to-market expertise enables a pragmatic approach to AI adoption that drives both business growth and positive impact. With proven success helping teams achieve 35% better performance, 2-3X campaign engagement, and 100% AI adoption, we tailor each engagement to your unique challenges and opportunities.

Applied AI Strategic Workshops: Inspire teams with what’s possible. See how AI is transforming the buyer’s journey, experience real-life use cases, land key mindset shifts, and build a shared vision for Human+AI organizations.
Hands-On AI Teammate & Workflow Builder Workshops: Build confidence through doing. Teams learn to build, guide, and connect AI teammates through hands-on experience with use cases relevant to their function.
Advisory: Your strategic sounding board for AI adoption. Guidance, feedback, and coaching to help teams navigate implementation, build capability, and drive ethical use.
Human+AI Org Evolutions: Full transformation programs that combine workshops, advisory, governance frameworks, and change management to build organizations where humans and AI teammates work together.
Speaking: Keynotes and sessions on AI adoption, changing buyer behaviors, Human+AI organizations, and responsible AI practices. See upcoming and past engagements at growthpath.net/speaking.

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Case Studies

25 Humans Working Guiding 100+ AI Teammates

A 25-person marketing team partnered with us to lead a full-scale Human+AI transformation.

Results:

Success led to GTM transformation and new roles
35% better campaign performance
98% lead qualification accuracy
75% faster content creation
100% AI adoption
Scaled from 20 to 100+ AI teammates

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211 AI Teammates Built. 57 Integrated in Daily Workflow.

A cybersecurity marketing team started with 75 trailblazers to pilot Human+AI workflows before scaling across 150+ marketers.

Results:

20% efficiency gains in current processes
2-3X increase in campaign engagement
Reimagined human + AI workflows
Refined from 211 AI teammates to 57 in daily use
Now scaling from 75 trailblazers to 150+ marketers
Deployed governance and performance tracking

READ HOW

What Our Clients Say

Hear from the leaders and teams we’ve worked with.

Liza Adams and Tahnee Perry conducted several AI workshops that resonated deeply with our team. The feedback has been unequivocally positive, with many highlighting the use cases as eye-opening moments in their AI understanding.

Keith Meyer

Chief of Staff, Seismic

Liza Adams and Danny O’Neill shared invaluable insights on how AI is changing buyer behaviors and expectations. Their session for the CMOs and CROs at our portfolio companies on ways to adapt by using AI responsibly was the highest-rated.

Michelle Swan

Partner & CMO, Tercera

Working with Liza Adams as our fractional CMO has been invaluable. With her exceptional skills in product marketing, demand gen, and brand, coupled with AI, she helped navigate transitions and laid strong foundations, resulting in improved execution and performance.

Frank Nardi

CRO, Cin7

Liza pushed our team to think bigger than content creation and inspired us to think differently about what’s possible with AI. Liza’s passion, enthusiasm, deep experience, and practical examples helped us accelerate production and increase impact!

Judy Ash

VP of Marketing, SiTime

People-First,AI-Forward