
Grow with Purpose, and AI
GrowthPath Partners accelerates responsible AI adoption, proven by creating organizations with human and AI teammates. We guide companies through applied AI workshops, training, advising, and team transformation.
Engagements
Liza Adams, recognized as one of the 50 CMOs to watch in 2024 and Fractional/Advisor of the Year Finalist by Pavilion, partners with executive teams, go-to-market leaders, and investors to create successful human-AI organizations.

Her unique combination of engineering background and go-to-market expertise enables a pragmatic approach to AI transformation that drives both business growth and positive impact. With proven success transforming teams to achieve 35% better performance, we tailor each engagement to your unique challenges and opportunities.
- Artificial Intelligence (AI): Guide teams from applied AI workshops and training to full human-AI org transformation. Our proven approach helps teams adopt AI, develop strategy, and achieve measurable performance improvements.
- Advisor: Serve as the executive’s trusted partner in AI transformation, guiding both leaders and their teams through successful human-AI integration and organizational change.
- Public Speaker: Engage Liza Adams to share insights on applied AI use cases, responsible adoption, and evolving customer behaviors. She inspires audiences with practical transformation strategies from proven experience.
- Fractional CMO: Drive go-to-market strategy and execution while leveraging AI to accelerate results. We blend traditional marketing leadership with AI capabilities to achieve your growth objectives.
- Consultant: Accelerate your business and marketing initiatives through focused consulting engagements. We integrate AI capabilities to enhance project outcomes and operational efficiency.


Expertise
We specialize in key aspects of your B2B growth journey across various industries and technologies such as artificial intelligence, XaaS (software-, platform-, and infrastructure-as-a-service), cloud, and networking.
- Artificial Intelligence
- Strategic Growth
- Market Positioning
- Go-to-Market Excellence
- Revenue Generation
- Brand Strategy
- Leadership and Team Development
- Operational Efficiency
Accelerate Your AI Journey
Discover how our AI Adoption Accelerator blends AI and go-to-market expertise to supercharge your business growth and innovation.



Achieving Excellence Together
Our unique combination of expertise and responsible use of AI set us apart and empowers you to stand out in the market. Take a look at how we drive success, challenge the status quo, and create real-world impact.
Success at Every Stage
Leveraging experience from various growth phases, we drive unique strategies and execution at each stage.
Empowering Transformation
Guiding through change with pragmatism and empathy, drawing from experience in major industry shifts like AI.
Making Real-world Impact
Ensuring plans become reality through collaborative, performance- and customer-driven execution.
Aligning to Purpose
Driving purpose-aligned decisions, building trust, and authentic brand representation.
Our Impact
Results speak for themselves. Explore our achievements in responsible AI adoption, strategy, go-to-market, growth, brand, leadership and team, and operations – each representing successful partnerships and remarkable growth stories.

Keith Meyer
Chief of Staff, Seismic
Michelle Swan
Partner & CMO, Tercera
Frank Nardi
CRO, Cin7