Explore valuable and helpful insights, best practices, lessons learned, and experiences. These resources include articles, social posts, and podcasts on strategy, artificial intelligence, revenue generation, brand and storytelling, customer insights, leadership and teamwork, inspiration, and DEI.
Artificial Intelligence
Find New “Watering Holes” Using AI to Augment Your Search Strategy
What are You Willing to Trade for AI’s Efficiency & Convenience
AI Ops: Taming the Wild Wild West in Marketing
The Roots of Marketing Success in the Age of AI
Scaling AI in Marketing: A 4-Phase Journey
A Framework for Strategic AI Workflow Planning for Marketing
Applied AI: A Strategic Approach to Marketing Workflows and Tools
When Marketing Meets AI: Rethinking How We Get Stuff Done
New Year’s Resolutions for Market Fitness: Strategizing for Peak Performance in the AI Era
When Machines Lack the Will to Win
My Top 10 AI Insights & Reflections from 2023
AI Applications Beyond Content Creation
AI Era: Evolution of Marketing Roles
Generative AI: How to Elevate Your Marketing Impact
Stars are Aligning for CMOs to Embrace AI Now
CMO Challenges That Should Compel CMOs to Embrace AI
The Digital Hunger Paradox Drive the Rise of Communities
Leveraging AI for Personalized Customer Experiences
Evolving from Traditional to AI-based Search Strategies
Have ChatGPT Evaluate Your Writing and Tone of Voice
Challenge AI as It Has a Positivity Bias
Gain Insights to Drive Strategy Using ChatGPT Code Interpreter
AI Novel Writer: Potential Upsides and Downsides
AI-based Sales Call: Practical Steps to Leverage It
A Self Assessment to Navigate Your Unique AI Journey
Using AI to Make Humans More Empathetic
LLMs Hallucinate, Search Engines Aren’t Creative, and Humans Forget
Travel Customer Experience Reimagined with AI
How Hardware Both Propelled and Can Now Constrain AI
A Culture: Augmenting Human Intelligence of Values and Beliefs with AI
AI Guides and Custom GPTs
10 Steps in 10 Mins: Strategic AI Collaboration Tips with ChatGPT
5 Steps in 5 Mins: Strategic AI Collaboration Tips with BOTH ChatGPT and Claude
Two Ethical Guardrails to Build Into Your Custom GPT
Custom GPT Framework to Help with Strategic Workflow Planning
Assess Your Position With the Competitive Defensibility Analyzer GPT
Competitive Defensibility Analyzer
The Future of Work with AI
Strategy and Product Marketing
Accelerating AI Adoption: A Three-Step Strategic Framework
A Framework for Strategic AI Workflow Planning for Marketing
Applied AI: A Strategic Approach to Marketing Workflows and Tools
How I Collaborate With ChatGPT on Strategic Thinking
When AI Amps Up Bad Product-Market Fit
How CMOs can Use AI to Make Career-Changing Strategic Business Impact
Are You a Category Maker or Better Mousetrap?
The Central Role of Product Marketing in the AI Era
Strategic Positioning: Clear the Confusion–A Confused Customer Buys Nothing
Strategic Marketing Use Cases and Tips with Generative AI
A Competitive Analysis: Pushing the Boundaries of GPT-4’s Features Combined
AI Workflow Planning for Competitive Analysis
AI and Personalization: How to Best Position Your Company
AI’s Buy & Sell Side Impacts: Crafting Smarter Pricing Strategies with AI
7 Friction Points in Using AI for Strategic Marketing
How CMOs can Start Embracing AI Responsibly Now
Grids, Quads, and Pyramids: Saving Your Organization from Go-to-Market Strategic Misalignment
Testing for Executive Team Alignment on Positioning
Does Your Go-to-Market Strategy Aligned with AI-based Customer Search Behaviors?
Market Entry Through Strategic Partnerships
5 Simple Questions to Assess Product-Market Fit
Industries that May Need to Reassess Product-Market Fit
Revenue Generation
AI Impact: Ways PR Shifts to Driving Revenue as Online Search Evolve
Changing User Search Behavior With AI
Why Our Search Traffic Could Decline by 25% and What We Need to Do
Beat the 25% Google Search Drop: Master Micro-segmentation
Maximizing Results with a Mix of Product Led, Sales Led, and Community Led Growth
Don’t Give Up too Soon: Stick with the Right Campaign Path
Setting Performance Goals and Strategies by Micro Segment
Evolving from Traditional to AI-based Search Strategies
Which Growth Strategy to Prioritize During Tough Market Conditions
Ungate Content to Build Trust with Empowered Buyers
The Science and Emotion of Generating Demand with Empowered Buyers
Brand and Storytelling
AI Impact: Ways PR Shifts to Driving Revenue as Online Search Evolve
Preserving Brand Identity with AI Personalization
AI: Friend or Foe of Human Creativity
Business Storytelling Tips Inspired by an African Adventure
Humanize How We Market Tech That Needs Less From Humans
Responsible AI Value Proposition Categories and Labels
Customer Insights
Inspiration
Lessons Learned and Lives Touched: My Favorite Quotes from 2023
Looking Back on My Generative AI Journey After One Year
Using Marketing as a Force for Good
What I Learned in Africa: Our Biggest Fear Carries Our Greatest Growth
Supporting Early-in-Career Employees
Kindness is Contagious: Be a Carrier
Elevating the Voice of Filipino Americans: Filipino American History Month
A Child Immigrant’s Tale: Raised by America and Keeping it Going
Diversity, Equality, and Inclusion
Boards and Councils: Need for Diverse Teams in AI
How to Build Teams Like the Justice League
The AI Era: New Human and Non-Human Dimension of DEI
5 Ways to Overcome and Harness Unconscious Bias in Our Careers
Sesame Street Introduces its First Filipino Muppet
Why Leaders Need to Tackle the Board Diversity Problem