AI Workshops by Liza Adams | GrowthPath Partners

AI Workshop: Begin Your Path to AI Adoption and Integration

Our interactive workshops are the first step of GrowthPath’s AI Adoption Accelerator, designed to instill a robust understanding of AI applications and capabilities within your marketing strategies. Through this workshop, you’ll take the initial step of a 3-step approach:

Join us to not only envision the future of AI in your business but to start building it today.

Interactive Applied AI Workshop

Accelerate AI Learning. Be inspired with what’s possible through real-life AI use cases with many now yielding impressive quantified results, ultimately guiding a shift in thinking and responsible application in tasks and workflows.
Beyond Content Creation. Learn how to use AI for content creation, ideation and collaboration, automation, data analysis and research, and personalization to get the most value from it.
Efficient & Effective. Transform your marketing team into a strategic powerhouse, fostering greater collaboration and alignment across the business while automating mundane and repetitive tasks.

Liza Adams’s unique blend of strategic thinking, market insights, and hands-on AI expertise is truly remarkable. Her deep understanding of changing buyer behaviors and how marketing is shifting in the AI era is invaluable. Liza’s applied AI workshops with real-life AI use cases specific to each marketing function opened our eyes to possibilities far beyond our initial expectations. Her empathy for individual learning journeys and emphasis on change management set us on the right path, balancing AI’s potential with core human values.

Jill Axline

Head of Strategy & Portfolio Marketing, Morningstar

See what many have to say about Liza’s and her partners’ work, expertise, and values here.

Who Should Attend?

Ideal for marketing leaders and their teams across Product Marketing, Content Marketing, Demand Gen, Customer Marketing, Digital Marketing, Brand & Comms, Partner Marketing, Field Marketing, and Marketing Operations.

Choose from in-person, virtual, or hybrid delivery options. Additionally, the agenda and duration are flexible, designed to cater to your unique needs.

Agenda at a Glance

Whether you’re just starting your journey with AI or ready to take it to the next level, we can customize the workshop agenda and duration to best fit your needs. Below is a sample agenda and here’s a video of Liza walking through the details of an applied competitive analysis and positioning use case.

Industry and AI innovation trends changing buyer behaviors and expectations, impacting marketing strategies, plans, workflows, and operating models.
How AI elevates marketing’s strategic value and impact on business growth
Responsible and ethical AI guidelines
Real-life AI use cases, including steps, conversations, and outputs from AI tools like ChatGPT and martech software with AI capabilities.
Applied AI tips, resources, friction points, and lessons learned.

You have the flexibility to select the use cases most applicable to your business. The table below offers just a subset of potential use cases as AI can be infused in almost everything you do.

Conducted by Liza Adams and her partners, this interactive workshop offers you a guided walkthrough of real-world use cases. In addition to having led marketing teams for decades, her current role as a fractional CMO puts her in a unique position to showcase some of the most relevant and important use cases given today’s market dynamics.

Following your successful completion of our AI Workshop, the journey doesn’t end. With GrowthPath, you have the option to dive deeper into AI integration through our tailored consulting and advisory services. Whether it’s developing a comprehensive AI strategy or implementing AI operations, our expertise in AI Strategy and AI Ops is designed to guide you through the next steps of your AI adoption journey. Let’s transform inspiration into actionable success together.

Liza Adams was instrumental in developing our AI marketing strategy. She provided practical applications for our key use cases and aligned them with our strategic initiatives. Her comprehensive approach considered our desired results, evolving processes, and cultural needs. Thanks to Liza, we have an AI strategy that resonates with our team and executives. We’re now well-equipped to leverage AI for meaningful marketing results. I highly recommend Liza to any marketing team looking to accelerate AI adoption and effectiveness.

Marino Fresch

VP of Marketing, Sprout Social

Learn more about our AI speaking engagements and thought leadership.

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