Liza Adams, together with her teams, has achieved remarkable results throughout her career, reflecting her track record driving growth for innovative B2B tech companies. As we navigate AI, we remain committed to responsible application, upholding the highest ethical standards. Let these results speak to our collaborative approach’s transformative business impact. Partner with us for purpose-driven growth.
- Repositioned in the cloud and IT infrastructure management space, identifying key areas of defensibility and value.
- Developed a service provider-as-a-channel strategy for the enterprise market that influenced hundreds of millions of dollars of opportunities.
- Prioritized verticals and use cases for growth.
- Launched SaaS and cloud-based services with AI features, deemed by analysts as doing for networking as AWS has done for computing.
- Developed cloud-based storage and data services, integrating with AWS and VMware with comprehensive positioning, messaging, and GTM strategies.
- Introduced a suite of SaaS-based ERP, CRM, e-commerce, and data solutions that unseated the incumbent in top accounts.
- Engaged with 80% of top target accounts through a freemium product-led growth motion that fed qualified leads to sales.
- Executed an integrated campaign that generated 75% of opportunities in the active pipeline.
- Conducted segmentation and targeting analysis to develop a new pricing strategy and solutions-oriented market positioning, reducing price compression from 50% to 25%.
- Successfully repositioned the company in a new category following two acquisitions and created a brand architecture to support future M&A.
- Established thought leadership to support the vision and mission with topics such as digitally connecting the supply chain, digital transformation journey model, and IP security principles.
- Reinforced strong brand loyalty with top customer reviews and an 86.6% NPS, placing the company in the top 1% in B2B.
Leadership and Team Development
- Improved teamwork and efficiency with aligned teams and operationalized product launch model, resulting in 12+ successful product launches in a year.
- Developed and executed cross-functional team RACI (Responsible, Accountable, Consulted, Informed) across 70+ people globally.
- Recognized cross-functional team for influencing hundreds of millions of dollars of opportunity across 20+ service providers globally.
- Established a strategic planning and budgeting process for a newly formed marketing team.
- Optimized the martech stack with CRM, automation, chat, personalization, intent data, and predictive analytics.
- Developed a pod structure, RACI, operating model, and best practices for fully integrated campaigns.