It’s a bittersweet Monday morning because I’m already missing my dear friends from the 6sense Empowered CXO event last week. We worked hard and played hard riding e-bikes, hiking, kayaking, hanging out in PJs, dancing the night away, etc. But the best parts were the shared experiences and authentic human connections.
Sharing some key insights from these amazing GTM leaders:
Anchor on what you know, not what you don’t know. Remember what you know because there’s so much power there.
Ask who else helped with the win. We can’t close the deal unless we acknowledge all who helped and share it broadly.
Create interlocks and intentionality across teams.
Learn to thrive in ambiguity and how it impacts humanity.
AI creates wonder and worry. Brand is trust, brand is not a soft skill.
Don’t talk about budget. Start to talk about investment.
Treat the marketing spend as part of the investment with outcomes.
Test ideas with your peers ahead of time. Put their fingerprints on the weapon. People support the things they help create.
Own the red. Be honest, upfront, and transparent. Own things that aren’t working.
Be an expert at Quarter +1, +2, and +3.
Talk your inside voice outside (i.e., impostor syndrome). We say stuff to ourselves that we won’t say to a friend.
You have to A.S.K to G.E.T.
Think big, start small, move fast.
Embrace this sisterhood and community.
And yes! I am indeed embracing this sisterhood and community. To all these amazing women, thank you for your inspiration, experience, insights, support, laughter and smiles. Looking forward to more of it throughout the year and beyond.
It was awesome hanging out and learning from you Latané Conant (she/her), Christine / Chris Heckart, Kate Bullis, Malina Johnson, Heidi Melin, Elizabeth Maxson Martinet, Maura Rivera, Anna Griffin, Wendy W., Wendy Steinle, Sydney Sloan, Carilu Dietrich, Gretchen Eischen, Caitlin Allen, FWS, Gina Hortatsos, Jennifer Pockell Dimas, Paige O’Neill, Judy Ash, Helen Baptist, Lisa Cole, Tifenn Dano Kwan, Claire Darling, Casey Foss, Julia Goebel ✨, Alice Hansen, Jen Jones, Carrie Kelly, Kimber Spradlin, Emily Maxie, Julie Neumann, Maria Pergolino, Damaris Santiago, Alina Vandenberghe 🌶️, Kimberly Storin, Annie Shea Weckesser, Wendy White, Claire Couch, EJ Oelling, Meggie Rohan, and so many more.
