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AI as a Teammate: Custom GPTs & Marketing Transformation

Liza Adams · February 16, 2025 ·

Take the incomparable Audrey Chia and me for a few minutes on your hikes, runs, and drives, this long President’s Day weekend.

We discussed using AI as a thought partner and a teammate, not just a content creator or Q&A machine.

I demo a custom GPT (AI built to do a specific task) that helps create targeted content for specific buyer personas, and share the exact instructions used to build it.

See the YouTube and podcast links in Audrey’s post below and in the comments.

Want to see AI transformation in action?

Check out this case study of a lean marketing team that built custom GPTs to handle repetitive tasks.

They scaled to a 45-member team (25 human, 20 AI) in just 6 months, achieving:

  • 35% better campaign performance

  • 98% qualified lead accuracy

  • 75% faster content creation

Check out the case study and step-by-step playbook here: https://lnkd.in/eUPHvYnE

Tune in here:

  • Youtube – https://lnkd.in/gbkJQqsF

  • Podcast – https://lnkd.in/gsqixHmQ

See original post here

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