Published on 2025-02-20 14:15
I find it ironic that we say AI should augment human intelligence. Yet we ask AI to think for us.
Using AI as a thinking partner, not as a replacement for our own ideas, is one of the most underrated uses of AI today.
In my latest newsletter, I share my real conversations with Claude and ChatGPT that uncovered fresh insights about marketing’s future:
AI will form opinions about your brand before humans do
Traditional channel attribution won’t work anymore
Companies creating real value will win (not those gaming the system)
You need a “trust signal portfolio” across all touchpoints
The best AI-enhanced work starts with your perspective. Not the other way around.
You’ll also get Jonathan Kvarfordt’s practical prompts you can use immediately to turn AI into your thinking partner.
Thank you Jonathan M K. and Wendy W. for sharing your real life approaches to AI collaboration.
Have you tried using AI as a thought partner or collaborating with multiple AIs? Share what worked or what didn’t.
For those who prefer audio, an AI podcast version of this newsletter is available. See link in the comments.
#AICollaboration #AIPrompts #AIinMarketing #Trust #MarketingAttribution