Money is falling through the cracks between your sales and marketing teams. AI is going to expose exactly how much it’s costing you.
For years, companies have accepted misalignment as normal. Marketing focuses on lead quantity. Sales complains about lead quality. Both teams hit their individual KPIs while your company loses revenue through inefficiency.
But when the cost of poor handoffs and misaligned messaging appear in dollars on a dashboard, no one can ignore it anymore.
I discuss in my latest newsletter:
- How to calculate your exact revenue loss from sales/marketing misalignment
- Why strategic targeting alignment matters more than tactical handoffs
- A simple but powerful framework that gets both teams focused on the right prospects
- How AI makes these gaps visible by converting patterns into revenue impact
Thank you to the industry leaders who contributed their expertise: Latané Conant (she/her) (CRO of 6Sense), Kimberly O’Neil (former COO of Encompass Technologies) and Jonathan Moss (EVP of Growth, GTM Strategy & Ops of Experity).
An interactive calculator shows what you might uncover: a company generating 500 monthly leads with $25K average deals could be losing $1.5M monthly from slow follow-up alone.
Prefer listening? I’ve created an AI-generated podcast version of this newsletter for those who absorb information better through audio. Link in comments.
Where is your org leaving money on the table? And how are you planning to close these gaps before AI makes them impossible to hide?
#RevenueLoss #SalesMarketingAlignment #GTMStrategy #CustomerExperience #AI