If you’re catching up on ideas this weekend, here’s a conversation that might shift how you think about AI and go-to-market leadership.
I joined Barb VanSomeren and Alec Cheung on the The Marketing Share Podcast to talk about what it actually takes to build AI-powered teams, not just tools. We got into the structural, strategic, and sometimes uncomfortable questions leaders are facing right now.
Topics we covered:
➡︎ Using AI as a strategic thought partner, not just a content engine
➡︎ Building AI teammates to scale thinking and reduce handoffs
➡︎ The risks of automating broken processes
➡︎ Why lean teams are often ahead of the curve
➡︎ What most marketers miss about AI search and visibility
If you’re leading a marketing or go-to-market team, this one’s worth a listen. See the link in the comments for the full episode.
Thank you Barb and Alec for a sharp, thoughtful, and fun conversation.
