The best GTM teams aren’t just using AI. They’re building entirely new ways to work. And there are brand new jobs that blend AI skills with go-to-market expertise.
We’re seeing a progression from using AI as tools, to guiding AI as teammates, to orchestrating AI systems – with different approaches working best for different orgs.
In my latest newsletter, I cover:
The three phases of AI adoption and which works best for different GTM teams
Real examples of new AI-driven GTM roles companies are hiring for today
A practical framework to assess where your team fits and what steps make sense next
How Megan Ratcliff (rockstar AI trailblazer in my book!) built and is now coordinating a marketing AI ecosystem without coding skills (and doubled her productivity)
Thank you to the experts who shared their insights: Paul Roetzer (Marketing AI Institute & SmarterX), Megan Ratcliff (Dice), and Alina Vandenberghe 🌶️ (Chili Piper).
People who learn to work well with AI today will have more career options. Those who build these skills now will compete better for future roles.
Prefer listening? There’s an AI-generated podcast version available. Link in comments.
If this resonates, please share with your colleagues. The more we learn together about these changes, the better we can adapt.
#AIJobs #AIAgents #FutureOfWork #GTMLeadership #AIAdoption