AI is already deciding whether to recommend your company. Most brands have no idea what it’s saying about them.
I searched Google for project management platforms for a mid-sized company. Within seconds, AI Overview delivered specific recommendations with reasoning – ratings, who’s best for what situation, pros and cons for each.
AI didn’t just find these companies. It judged them.
If you don’t clearly explain what you do and who it’s for, AI will fill in the blanks.
And AI won’t fill them based on nothing. It pulls from whatever it finds like customer reviews, forum talks, old comparisons. Their version of your story might not match what you want.
This week’s newsletter covers:
Why unclear messaging forces AI to make up your value
Five simple changes that help AI understand your brand correctly
How being honest becomes your advantage when AI does the research
What happens when AI gets it wrong
Why this matters as buyers start using AI to find vendors
Teams that get clear now will win when buyers rely on AI for research.
Humans could figure out unclear messaging. AI can’t. It either guesses wrong or gives generic recommendations.
Read the full issue below. There’s also a 13-minute AI podcast version in comments for those of you who like to multi-task or would rather listen.
Big thanks to Andy Crestodina (Co-founder and CMO of Orbit Media Studios) and Megan Cabrera (VP of Marketing Operations at Sophos) for sharing their insights on being clear when AI guides research.
“Here’s the 13-min AI podcast version of this newsletter. Listen to it while driving, walking the dog, or having lunch 😉 https://drive.google.com/file/d/1vpyJri8rabLX2KyXURTXezs46msa67zC/view?usp=sharing
Once you hit play, give it just a few seconds then it will start.
Disclaimer: This podcast was generated by AI based on this written newsletter and reviewed by me to ensure ethical and responsible AI use. It’s designed to provide an efficient, more inclusive way to consume information.”