AI just took a big step forward with OpenAI’s new memory feature.

When enabled, ChatGPT can remember context, past conversations, and what you’re working on so you don’t have to start over every time.

That may sound like a small convenience. But it marks a shift in how we’ll build relationships with AI.

Many of us are already training AI to work the way we do, especially through custom GPTs, assistants built with our own data, workflows, and goals.

One type of custom GPT we can build is a digital twin, a trained AI that mirrors how you think and work. It helps you:

• Write in your voice

• Spot blind spots

• Offload tasks without losing your perspective

• Brainstorm to make your ideas better

Right now, memory isn’t available for custom GPTs but it’s coming. And when it does, your digital twin won’t just reflect what you’ve told it. It will learn as it works with you.

That’s when AI stops being a tool and starts truly acting like a teammate.

It also raises a bigger question.

When phone numbers became part of our identity, carriers had to support number portability so we could keep them while switching providers.

We may need something similar in AI.

If we move from OpenAI to Anthropic, Google, or whoever comes next, we’ll want to bring our digital twin with us.

But that won’t be easy. There will be challenges around how AI knowledge is stored and transferred, privacy, and whether AI companies would even work together to prioritize this.

Still, this feels like a need users will care about. It’s early thinking but I’d love to know what others think.

I’ll be showing how to build your own digital twin that supports your work and decision-making style in a live webinar with Christine / Chris Heckart and Xapa today, April 11, at 9 am PT/noon ET.

Join us live or sign up to get the recording. Registration link in comments.

Bridging the Trust Gap: B2B Buying in the Age of AI – https://solutions.trustradius.com/vendor-blog/bridging-the-trust-gap-b2b-tech-buying-in-the-age-of-ai/