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AI Recommends You: Control Your Story

Liza Adams · July 8, 2025 ·

While you chase AI citations and search rankings, AI is already deciding who you serve best and whether to recommend you at all.

The good news is you can guide it.

When buyers ask AI for recommendations in your space, it evaluates, compares, and decides which solution fits which scenario best.

If your website’s not clear on who you serve and what problems you solve best, AI will find clarity elsewhere. It pulls from customer reviews, community posts, influencer assessments, and buyer guides. Their version of your story might not match yours.

Test how well your website talks to AI.

This 30-second quiz called “Can AI Understand Your Website” scores how clearly your website communicates to AI and gives you practical tips to improve.

See the quiz in the comments.

This Thursday (July 10), I’m sharing what happens when AI evaluates you and your competitors, plus 5 specific changes that help AI understand your value instead of guessing from random pieces.

AI search visitors convert at 4.4x the rate of traditional organic traffic. They’ve already learned your value and compared options.

Companies with clear positioning are being recommended to visitors who are ready to buy. Those with vague messaging risk having AI make up its own version of their story.

Subscribe to the newsletter (link in comments) so you get it directly in your inbox on Thu.

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Take the 30-sec quiz: Can AI Understand Your Website?

Subscribe to the newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7227665669209604096

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