A cybersecurity company’s SDR team used to send generic outreach sequences. Using AI, each prospect now gets messages tailored to their role, company context, and industry challenges. See the connected workflow below.
Early results after a few months:
► Time saved: 1-3 hours per day per rep
► Quality improvement: 2-3x better open rates (15% to 40%)
► Scale impact: 100+ hours saved per week across the team
This isn’t a productivity play. The team redesigned work to improve quality and drive business growth. They’re achieving faster execution, better results, and competitive advantage.
The SDR transformation is one example from the broader marketing team’s AI journey. They started with 75 people building AI teammates. Those people created 211 custom GPTs. 57 are now integrated into daily workflows that produce measurable business impact. They’re scaling this approach across the full team of more than 150 marketers.
This separates them from companies seeing zero ROI. They stopped bolting AI onto existing processes. They created work that couldn’t exist without AI.
In my newsletter on Thursday (Oct 30), I’m breaking down their human + AI transformation, what they built, why it scales, key learnings, and results.
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