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AI Search: Marketers, Don’t Be Invisible

Liza Adams · June 30, 2025 ·

If buyers can’t find you in AI search, you’re invisible.

Search behavior is changing fast and AI is rewriting the rules for what gets seen, trusted, and clicked.

On July 11, the MarketingProfs event starts at 11:30 am ET / 8:30 am PT.

I’m on at 1:15pm ET / 10:15am PT to talk about how AI is changing search and what marketers need to do to stay visible.

You’ll learn:

  • How AI search is shifting buyer behavior

  • What trust signals AI looks for (and how to influence them)

  • A practical checklist to make your content AI-worthy

If you’re in marketing and want to stay visible and valuable in the AI era, this is for you. Link to register is in the comments.

AI Search and Visibility

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