One person with AI now performs as well as traditional teams without AI. This isn’t just speculation. It’s the finding from a major Harvard study with 776 P&G professionals.
Ethan Mollick, one of the study’s co-authors, recently shared these results that confirm what forward-thinking teams are already experiencing.
AI sometimes functions more like a teammate than a tool.
The data backs this up:
Individuals using AI matched the performance of traditional human teams. Think about that… a single person using AI can perform like a team of people!
Teams with AI created more exceptional, top-quality solutions than either individuals with AI or teams without AI.
People working with AI felt more positive and less anxious.
These findings match exactly what I’ve seen in my work. One marketing team I had the privilege of guiding evolved into a 45-member powerhouse with 20 AI teammates alongside 25 humans in just six months. Today, they’ve expanded to 36 AI teammates.
They achieved 35% improved campaign performance, 75% faster content creation, and 98% lead qualification accuracy.
In this newsletter (https://lnkd.in/gb5zdhpj), I show how to create your own AI teammates, focusing on digital twins, AI models that think like you do.
Subscribe here (https://lnkd.in/eg48-RXp) to my bi-weekly Practical AI in GTM newsletter so that it comes to your inbox every two weeks.
How are you using AI? As a tool, or are you developing it into a teammate?
#AITeammates #DigitalTwins #FutureOfWork #AIProductivity
Ethan Mollick’s article called The Cybernetic Teammate that goes deeper into the study findings about AI teammates: https://www.oneusefulthing.org/p/the-cybernetic-teammate
And here’s the human-AI org case study and playbook: https://www.linkedin.com/pulse/leaders-playbook-how-lean-team-transformed-human-ai-powerhouse-adams-jt9jc