For the past 6 months, some of the most AI-forward GTM teams I work with have been building interactive tools instead of static presentations. Calculators instead of spreadsheets. Assessments instead of blog posts.
It was their secret weapon because only Claude could render working apps from simple plain language prompts.
That just changed.
ChatGPT and Gemini can now build and display interactive experiences. What was once a competitive edge for the few is now available to everyone.
Try this exact prompt with a specific article to see the transformation in action:
“Transform this article into an interactive ‘Pick Your Challenge, Get Your Solution’ tool. Ask users to select their main problem, then show them which solution from the article helps solve it, plus one action step to get started. Output the interactive app please.”
Use any of these AI platforms (paid versions recommended and I got the best results using these models):
➡︎ Claude: Sonnet 4
➡︎ ChatGPT: o4-Mini-High
➡︎ Gemini: 2.5 Flash or 2.5 Pro
I tested this on a MarketingProfs article I wrote last year (see link in the comments) about AI use cases for CMOs. All three platforms built working interactive tools that let users select their specific challenge and get personalized recommendations.
All generally did a good job. But for me, Claude had the best design and pulled the most helpful insights. Gemini came in second and ChatGPT third. See my results in the comments.
Once you see how it works, adapt the approach to your own content. Each blog will need a different prompt based on its structure and topic.
We’re moving from telling prospects about solutions to letting them experience solutions. From explaining ROI to building calculators. From describing value to creating interactive proof.
This gives you a way to get ideas out of your head and into something others can explore. We all have brilliant concepts rattling around, but translating them into something people can understand and act on is hard.
AI democratizes software development. What used to require developers and weeks of back-and-forth now happens in one conversation. You can show your thinking instead of struggling to explain it.
UPDATE (June 26)
In this newsletter (https://lnkd.in/gSQRrXfp), I share the complete execution playbook with 10+ examples of turning concepts into interactive experiences.
MarketingProfs input article: https://www.marketingprofs.com/articles/2023/50442/ai-use-cases-cmos
Claude output app: https://claude.ai/public/artifacts/3efc3fbc-f069-4072-900d-15f7522aaf57
ChatGPT output app: https://chatgpt.com/canvas/shared/68583b4538b881918516da5c80d8f417
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