Your competitors are using AI to automate customer interactions. What if you used it to create moments customers remember?
Steven Bartlett’s team played Jimmy Fallon’s favorite songs and created a personalized book during their podcast. Jimmy cried in his car afterward. See the video (link in comments) of Jimmy and Steven talking about this story on The Tonight Show.
This Thursday (Oct 16), I’m introducing The Unexpected Experience Maturity Model that shows how B2B teams can systematically build memorable experiences into webinars, sales calls, and customer success touchpoints.
Most companies are at Stage 1 or early Stage 2. The defensible ones are building toward Stage 4.
There’s also a Custom GPT that co-designs unexpected experience ideas for your business.
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