“Do more with less” is quietly destroying B2B marketing.
This mindset could reduce marketing leaders to solely tactical execution and perpetuate the myth that marketing isn’t a strategic business function.
In the AI era, this approach doesn’t just hold us back, it accelerates failure in ways that many marketers haven’t recognized yet.
This isn’t about fighting efficiency. It’s about putting marketing back at the strategy table where it belongs.
But what should we say instead? Maybe the answer isn’t another slogan, but better questions:
Instead of: “How can we do more with less?”
► Ask: “What should we stop doing to focus on what matters?”
► Ask: “Where must we invest to build sustainable growth?”
► Ask: “What foundations need fixing before we scale?”
The future belongs to strategic marketers who drive business growth, not exhausted tacticians running on empty.
See the carousel below for 7 myths behind this mindset and what to do instead. Let me know your thoughts in the comments.