The number of people using Custom GPTs and Projects in the enterprise has increased 19x since the start of the year. This isn’t a pilot anymore.
OpenAI just released their State of Enterprise AI report based on anonymized usage data and worker surveys. It validates what we’ve been seeing across teams for months: the gap between companies getting results and everyone else is growing.
OpenAI calls the leading companies and workers “frontier” (the 95th percentile). Frontier firms send 7x more messages to GPTs than median firms.
What’s different about them:
They’re building AI teammates, not just using AI tools.
20% of all enterprise messages now go through a Custom GPT or Project. Teams are building shared tools that hold their knowledge, guidelines, and expertise.
They have trailblazers leading the way.
Every team getting results has people who spot problems AI can solve and take action. They show what’s possible through quick wins and bring their coworkers along.
AI isn’t a side activity anymore. It’s how they work.
The leading teams have made it part of their everyday workflows. They’re finding ways to use AI across more tasks and building from there.
The report also shows 75% of users can now complete tasks they couldn’t before. That’s the real opportunity. They’re not just doing the same work faster, but doing work that wasn’t possible before. As they say, we can’t reimagine the future by simply automating the past.
I cover AI teammates, trailblazers, and practical adoption strategies in my newsletters. Links in the comments, including the OpenAI report.