Practical AI in Go-to-Market Get practical insights in using AI for go-to-market strategy, initiatives, workflows, and roles.
What if your next strategic teammate wasn’t human but knew your frameworks, wrote like you, and worked any time?
That’s what a digital twin is. And it’s easier to build than most people think.
Digital twins are AI simulators that mirror your thinking patterns, frameworks, and communication style. They help you manage routine tasks and free up your time for strategic decisions and high-impact work.
I’ve been working with mine, LizaGPT, for over a year. Strategic and practical but also bold, salty, spicy, and focused. Just like the real me. 😉
Harvard research (shared by Ethan Mollick) found that individuals using AI can match or outperform entire teams. Digital twins make this insight real and actionable for GTM leaders today.
In this week’s newsletter, I share:
Step-by-step instructions to build your own digital twin using ChatGPT
Real-world examples, including how LizaGPT has improved my strategic output
An interactive model that shows how different types of simulators can support GTM teams
You can read the full issue below.
Prefer to listen instead? There’s also an 18-minute podcast version co-hosted by two AI voices. Great for walking the dog, driving, or folding laundry. The link is in the comments.
This is part of my biweekly Practical AI in GTM newsletter, where I share real-world applications and strategic insights for forward-thinking teams. You can subscribe at the top of the page if you’d like these in your inbox every other week.
A huge thank you to Carol-Lyn Jardine (Dice/DHI Group Inc) and Audrey Chia (Close With Copy) for sharing your insights and experiences.
#DigitalTwin #AITeammates #FutureOfWork #GTM #AIAgents
Here’s the 18-min AI podcast version of this newsletter. Listen to it during lunch, while driving, or when walking the dog 😉 https://drive.google.com/file/d/1ZSzjpNf0ifLe9vs1G0b4ATbO9UhDDtNc/view?usp=sharing
Once you hit play, give it just a few seconds then it will start.
Disclaimer: This podcast was generated by AI based on this written newsletter and reviewed by me to ensure ethical and responsible AI use. It’s designed to provide an efficient, more inclusive way to consume information.