Meet me in Boston! Nov 17-19 is the MarketingProfs B2B Forum, a beloved event in the marketing community.
I will be speaking on Nov 19 and will cover a real-life case study of how a marketing team transformed into a powerhouse org with humans working alongside more than 100 AI teammates.
In this session, you’ll learn:
How to build AIs (like custom GPTs) that serve as specialized marketing teammates and orchestrate them in workflows
Practical ways to evolve team roles from AI users to AI builders and guides
Real impact metrics from successful human + AI collaboration
The event’s speaker line-up includes top-notch thought leaders like Andy Crestodina, Christopher Penn, Dale Bertrand, Ann Handley, Jon Miller, Katie Robbert, Lindsay Tjepkema, Brian Piper, and more.
See link in comments for more info about B2B Forum. #MPB2B