I’m now working with teams that are testing ChatGPT Agent Mode beyond basic website checks. They’re finding ways to use it for competitive intelligence and website optimization that would normally take hours of manual work.
Here are four out-of-the-box ways to get value from Agent Mode today:
➡︎ Test your website’s experience for both AI and humans – Have Agent browse your site like a potential customer. Can it find your pricing page, use search, access dropdown menus, view your demo video, easily navigate your choose-your-own-adventure pages? This shows you problem areas that affect all your visitors.
➡︎ Check your conversion paths – Test whether Agent can complete key actions like download a PDF, sign up for a webinar or free trial, request a demo, add items to cart. Failed attempts show you where people get stuck in your funnel.
➡︎ Capture competitor ad intelligence – Screenshot competitor ads across platforms and have Agent analyze messaging, design patterns, and positioning. Combine this with Deep Research for complete competitive analysis.
➡︎ Analyze competitor website UX – Have Agent browse competitor sites, screenshot their user flows, and test their checkout processes. You’ll get conversion optimization insights that most teams might miss.
Agent today works well for website interaction and taking screenshots. In the future, we’ll see constant monitoring, automatic updates to your CRM, and connecting different tools together.
To get started, click the plus sign (+) in the ChatGPT chat bar and you’ll see the new Agent Mode option. Then just give it plain English instructions.
Many companies are being thoughtful about Agent rollouts since it can access any site you can access and stores session data. The use cases above are low-risk ways to start. They involve public websites and your own site, not sensitive internal systems.
Use Agent (ChatGPT’s browser-based tool that can browse websites and take screenshots) when you need to interact with websites, take screenshots, or test user flows.
Use Deep Research (ChatGPT’s research tool that pulls from multiple sources) when you need to gather information from many places, understand market trends, or create detailed reports.
Agent works best for doing things on websites. Deep Research works best for understanding and connecting information from different sources.
Start with testing your own website’s experience for AI and humans. It’s easy to do right away and often shows you blind spots in your user experience.
What other use cases are you using Agent for? I’d love to hear what’s working and not working for your team.
