Lots of reframes and “what worked before won’t work moving forward” at Pavilion CMO Summit this week I’ll paraphrase and outline some of the key takeaways:
Buyers won’t engage with sales until they’re 70% through their journey. Vendors who are top of mind before the 70% mark have an 84% chance of winning.
Being discoverable in AI search and offering highly relevant content is essential
This sets the stage for doubling down on brand and thought leadership.
This sets the stage for doubling down on brand and thought leadership.
AI as a tool allows us to do more with less. (Although I’d like to reframe this: AI as a teammate, not just a tool, allows us to drive lasting growth with less when used responsibly)
A successful future role as a GTM leader is up for grabs, if we want it. I shared 5 key traits that improve our chances of success. (https://lnkd.in/g3PMNgus)
But my biggest takeaway from the CMO Summit is that authentic human connections and a deep sense of community become more essential as we work with machines.
There’s no replacement for the human stories over dinner, smiles, empathetic hugs, laughter, and the joy of drinking cocktails while on a panel. 😊🍹🍸
I believe that:
As AI democratizes IQ, EQ becomes more valuable
As AI democratizes reach, deep community becomes more valuable
As AI democratizes content, authentic human experiences become more valuable
As AI democratizes efficiency, purposeful outcomes become more valuable
As AI democratizes capability, human judgment becomes more valuable
Ironically, AI will push us to be more strategic and authentically human.
To Sam Jacobs, Kathleen Booth, Pavilion team, and all sponsors, thank you for all that you do to make these connections happen.
To all speakers and panelists, thank you for sharing your insights, data, and wisdom: Carly Pallis, Matt Heinz, Kacie Jenkins 🎁, Sam Jacobs, Udi Ledergor, Kate DiLeo, Sangram Vajre, Trinity Nguyen💎, Kyle Lacy, Jon Miller, 🌱 Allison Munro, Ray Rike, Darcy Kurtz, Jessica Garrett, MBA, 🌎 Victoria Frederika A., Blake Adams, Jim Hopkins. If I forgot anyone, please tag yourself/them.
