Most GTM teams use AI like a collection of individual productivity apps. The real opportunity is AI teammates and systems that connect across functions.
I’m leading a three-part Pavilion University course on how to make this shift: from using AI tools, to guiding AI teammates, to orchestrating AI systems. The three sessions will be on October 14, 21, and 28. Each one will be 90 mins.
We’re all navigating the same challenge. How do you move from scattered AI experiments to coordinated AI teammates that understand your brand, your processes, and actually talk to each other across Marketing, Sales, and CS?
In three virtual sessions, we’ll explore:
➡︎ An audit of how AI currently sees your brand and ways to influence those perceptions
➡︎ AI teammates that generate on-brand content and find angles that challenge industry thinking
➡︎ Workflow systems that connect these teammates across GTM functions
We’re using approaches that helped teams go from isolated AI tools to more than 100 coordinated AI teammates. These methods work with the AI platforms your team already has access to. But every company’s path will be different, which is why we’re learning together.
This is ideal for marketing leaders who want to get the most out of AI and scale it across teams.