Let there be AI slop. Because consistently helpful, insightful, and human-centered content will rise.
Visibility can be gamed. Trust can’t. And failing to earn trust is a fast path to failure.
Inspired by Christian J. Ward’s take on the next marketing cycle: AI-generated content flooding our feeds. (https://lnkd.in/eHsuimfK)
Not worried unless you’re chasing shortcuts.
You can’t Ozempic your way to trust. (More on that here: https://lnkd.in/eGBzKQsP)
► Search is evolving. It’s starting to reward clarity, credibility, and real insight over sheer volume.
► Trust is still the edge. Human-centered, insight-driven content earns loyalty, drives retention, and commands a premium.
► Slop spreads fast, but doesn’t stick. People remember what actually solves their problems.
Yes, it’s still a slog among the slop. But the long game is worth it.
Let your content float.
Want to make yours stand out? Here’s a guide: https://lnkd.in/e_rVrPJh
