Published on 2024-12-19 14:00
By 2028, Gartner predicts a 50% drop in web traffic due to AI search. The future isn’t about competing with AI. It’s about creating content so valuable that AI has to serve it up.
In my latest newsletter, I share how leading teams are tackling this head on:
Content so relevant that AI search tools want to cite you as their source
Original research that fills critical data gaps (most “common knowledge” lacks real data)
Counter-narratives that drive genuine thought leadership
Stories that transform perspectives (like what mountain gorillas taught me about purpose)
Plus:
Why less traffic signals higher-quality engagement
How to use AI to uncover stories others miss
A custom GPT demo for finding hidden content angles
Practical steps to become the go-to reference in AI search
Special thanks to Chris Andrew, Andy Crestodina, and Karrie Sanderson for sharing their invaluable insights on becoming the source both AI and humans trust.
(Audio version available for podcast lovers! Link to an AI podcast is in the newsletter and in the comments below.)
Your thoughts? What other content strategies are you using to become more relevant to both humans and AI?
Wishing you and your loved ones a wonderful holiday season! Hope you get some well-deserved rest and come back inspired for 2025.
#ContentStrategy #AIContent #ThoughtLeadership #HumanConnections #ContentMarketing