In marketing, choosing the right AI assistant can feel like building with LEGOs. Sometimes you need a few specialized pieces that fit together just right. Other times, one sturdy brick does the job more efficiently.
The same is true with custom GPTs, AI teammates you can build within ChatGPT to help you create content, refine messaging, map campaigns, or build competitive battle cards.
Specialized GPTs are best when:
Campaigns vary in type and steps
You need deep domain expertise
Workflows change often
Multiple people own different tasks
You’re comfortable connecting tools and steps in a flow
One generalist GPT is ideal when:
Your process is predictable and repeatable
You want quick answers in a single thread
One person runs the full campaign
You prefer simplicity over specialization
You want fewer assistants
Pro tip: You can chain GPTs together.
With OpenAI’s custom GPTs, you can connect assistants together in the same conversation. Just type @ to pull in another GPT mid-chat. There’s no need to restart or re-explain the context.
It’s like shifting from a series of 1:1s to a team sync where everyone’s in the room.
This is what it means to treat AI as teammates, not just tools. (More on this here: https://lnkd.in/gKVHapFX)
As of today, only OpenAI supports GPT chaining in one thread. Google’s Gemini Gems and Anthropic’s Claude Projects require switching chats to work across assistants. But keep a close eye on them as these AI companies consistently leapfrog each other.
Have you built a workflow using multiple custom GPTs? Share your favorite GPT chain in the comments. I would love to see how others are combining them.
