Too many AI conversations start with the tech. I start with customers.
AI is changing how people search, decide, and trust. But to make smart choices about AI, we need to start by understanding how buyers are changing. That’s the real shift.
Tomorrow, I’ll join Viola Eva, Drew Neisser, and Mike Galyen in a TrustRadius webinar to dive into what customers are telling us based on fresh survey data from the 2025 B2B buyer report.
We’ll unpack:
How buyers are using AI in their research and decision-making
What that means for discoverability, brand trust, and reviews
What marketers can do to stay relevant and helpful in this new journey
See the link to register and the 2025 B2B buyer report in the comments.
Hope to see you tomorrow, May 8 at 1 – 2 pm ET. It’s going to be a practical, real-world discussion grounded in what buyers actually want.
Register here: https://bit.ly/4lE0Gcj
Bridging the Trust Gap: B2B Buying in the Age of AI – https://solutions.trustradius.com/vendor-blog/bridging-the-trust-gap-b2b-tech-buying-in-the-age-of-ai/