In the latest 6sense Market Makers, Carol-Lyn Jardine and Megan Ratcliff shared how Dice reimagined its marketing team, building a human-AI org with more than 100 AI teammates now working alongside humans.
I had the chance to partner with them on this journey, helping develop the human-centered playbooks, guide responsible adoption across roles, and support the mindset and behavior shifts that made scale possible.
In this session, we unpacked:
How they structured the org and integrated AI teammates
What changed in workflows, decision-making, and team roles
Practical AI use cases across functions, from custom GPT-driven campaign planning to connected GTM workflows
Lessons learned and the measurable impact in just six months
Replay + step-by-step playbook with templates and examples in comments.
Big thanks to Carol-Lyn, Megan, Gina Rau, Claire Couch, and Josh Decker for making this possible.
Watch the replay and grab the playbook here: https://lnkd.in/gpeDpJde
