When everyone else is obsessing over which AI tools to use, the truly forward-thinking marketers are asking a different question: “How do I build and lead AI teammates?”
Following my recent post (https://lnkd.in/gSNPwyRR) about how 60% of today’s jobs didn’t exist in 1940, I’ve been exploring what this means for marketing professionals specifically.
Working with AI, I created this visualization showing how marketing roles might evolve as AI becomes both our teammate and our customers’ research assistant.
The infographic uses Product Marketing as an example, but this same evolution applies across marketing functions:
► Today’s Product Marketing Manager creates messaging and analyzes competitors manually
► Tomorrow’s Market Insight Leader directs AI research teams and teaches AI about customer needs
► The future Market Opportunity Architect builds AI prediction systems and identifies markets
The real value shift is when we go beyond learning to use AI tools better, to learning to build and lead AI teams.
As I covered in my Human-AI Org Transformation newsletter (https://lnkd.in/gKVHapFX), teams that set clear roles between humans and AI create tremendous value. The organizations investing in these leadership skills rather than just buying AI tools will gain a big advantage.
Where are you on this evolution? Still focused on using AI tools, or already building AI workflows and leading AI teams?
#AI #Marketing #FutureOfWork #ProductMarketing #ChangeManagement
