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First, You Built a Twin. Now, Build a Team

Liza Adams · April 29, 2025 ·

Published on 2025-04-29 13:00

You trained your digital twin. Now it’s time to build the bench.

A digital twin gets you started. An AI inner circle changes how your team operates.

Marketing leaders building AI teammates don’t just work faster. They deliver more consistent quality, faster decisions, and create space for their human teams to focus on higher-value work.

Each AI teammate is trained for a specific role and works alongside your human team to accelerate execution, ensure consistent quality, and help you reimagine what’s possible.

These AI teammates are built to support and collaborate with your human team.

Abstract representation of digital twins and AI teamwork.

In my next newsletter edition (going live on Thu, May 1), “First, You Built a Twin. Now, Build a Team,” I’ll share:

  • Interactive Starter Kits for 11 marketing functions
  • A demo of how I built a specialized AI teammate
  • A real-world model showing how human and AI teammates collaborate

Subscribe here to get the newsletter straight into your inbox every other Thursday: https://lnkd.in/eg48-RXp

UPDATE: Here’s the newsletter with the starter kits, https://lnkd.in/gtDddU3W

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