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From Magic Answer Machine to AI Thinking Partner

Liza Adams · September 26, 2025 ·

Yesterday someone sent me a note that made my week. She’d been in my applied AI workshop and said my three levels of critical thinking gave her “a new lens for AI that she’ll carry forward.”

Want to know what those three levels are and examples? See the comments for the link to a 13-min AI podcast version of my newsletter that covers this. Great for auditory learners and multi-taskers like me.

She thanked me for the clarity, energy, and passion I brought to the session.

I work from a place of passion to elevate the strategic value of marketing and GTM in general. Always have. When that passion connects with someone and actually changes how they approach their work, it reminds me why I do this.

But then I’m scrolling LinkedIn seeing posts that clearly came from “write me something about…” prompts. Same old generic stuff with no unique insight and heart.

We all have lazy prompting days with AI. I do too. The difference is knowing when you’re settling for bland and pushing to get the best from ourselves and AI.

The people getting real value from AI don’t just ask once and accept whatever comes back. They dig deeper. They ask for other options. They challenge what AI tells them.

I know she gets it now. She saw that AI works best when you treat it like a thinking partner, not a magic answer machine.

Give yourself some grace this weekend. Then come back Monday ready to use AI as a thinking partner that:

  • ➡︎ reviews your initial drafts
  • ➡︎ finds your blind spots
  • ➡︎ offers different perspectives
  • ➡︎ challenges your assumptions
  • ➡︎ makes your ideas better

Have a fantastic weekend everyone!

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