The body does what the mind believes.
A few weeks ago, I ran a virtual applied AI session with GHX on how customer buying behaviors are shifting, AI use cases, and what human + AI orgs look like in response. Yesterday, we got in a room together to build.
In four hours, teams moved from using AI as a tool to building AI teammates to designing workflows where those teammates hand off work to each other.
Here’s the approach:
Inspire with real use cases so people can see what’s possible in their roles
Give clear guidance on how to build responsibly
Get hands on keyboard in teams
Share what worked, what didn’t, and what surprised you
Teams built AI teammates for personas, lead qualification, brand alignment, and content creation. Then they started mapping entire systems: which teammates they need, how work flows between them, what knowledge each one draws from.
Half the room was early-career professionals in GHX’s ACE (Accelerated Commercial Excellence) program, a GTM rotation across product, marketing, sales, and CS. GHX is investing in their people’s careers, including those just getting started.
The hardest part of this work isn’t AI. It’s us humans. Meet people where they are. Bring them along with grace and compassion.
Transformation happens everywhere: SF, NY, Atlanta, Manila, Barcelona, and yesterday, in my backyard in Louisville, CO, just 3 miles from home.
Thank you to Bryan Bowles for championing this work, and to Susan (Williams) Scorby, Brian McNally, and Kevin Cochran for bringing it together.