Before anyone meets you, AI already has an opinion. Wouldn’t you want to know what it is?

I was curious so I ran an experiment.

Using ChatGPT’s deep research feature, I asked it to analyze my work (i.e., newsletters, talks, podcasts, articles, YouTube transcripts, and what others have written or said about me.)

It pulled insights from 63 sources in 11 minutes.

It was a comprehensive 20-page report that was a reflection of how my body of work shows up in the world.

To take it further, I turned that research into an AI podcast using NotebookLM. The output was a 20-min podcast with two AI hosts having an engaging conversation about my work based on the deep research report.

It felt strange, but the process helped me understand how machines perceive what I’ve built over time and how that perception shapes my brand before I say a single word.

In this AI world, your brand isn’t only built on what you publish. It is influenced by what others say about you, and increasingly, by how AI connects all the dots.

AI amplifies your work, your message, and your reputation, whether it’s clear or confusing. That makes brand clarity important.

Here’s why this matters:

• 92% of people trust individuals over brands, even without a personal connection (Nielsen)

• 77% are more likely to buy from companies whose CEO is active on social media (Brandwatch)

• Executives with strong personal brands are seen as more trustworthy and more likely to lead outperforming companies

In my newsletter titled The Smartest AI Teammate You’ll Ever Build (https://lnkd.in/geafq7ki), I walk through how I used AI to research my own brand, show how that output helped me train LizaGPT (my digital twin), and demo it creating a keynote session for an upcoming event. Prompts and all!

If you want an AI teammate that actually helps you think better, not just faster, this issue is for you.

Subscribe here to get my bi-weekly newsletter into your inbox: https://lnkd.in/eg48-RXp.

(BTW, I think AI has a hard time with my profile pic. I think I look like Hillary Clinton in the image below. 😂)