Building AI teammates is the easy part. Making them useful at scale is where most companies fail.
A cybersecurity company created 211 custom AI teammates. That sounds impressive until you realize what happens without governance. Three people build the same GPT because nobody knows what exists. Teams can’t find the right tool for their task. Nobody knows which teammates to connect or how to chain them together. Growth stalls.
This company solved it by treating AI teammates like business infrastructure, not random tools. They built three key systems:
AI Network to organize teammates by role
AI Navigator to recommend what to use
Triage System to determine what gets built
The result so far is 57 AI teammates integrated into production workflows across 150+ marketers with clear ownership, no duplication, and systematic scale. Scale requires governance for human and AI teams working together.
Tomorrow’s newsletter (Oct 30) shows you what they built and how they made it scale. There will also be an AI podcast version of the newsletter ideal for multitaskers and auditory learners like me.
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