The boldest AI moves aren’t coming from teams with the most money, tools, or time. They’re coming from the ones with the least.
Frank Nardi, CEO at Cloud Coach, didn’t have the luxury of hiring more marketers. He built adaptive AI personas that test messaging before campaigns launch.
Frank’s next step is to automate this into live agents connected to real-time prospect data, latest emails, transcripts, and win/loss signals to keep the feedback loop fast and actionable.
His lean team breaks down GTM silos and now competes with companies 10x their size.
Megan Ratcliff, Integrated Campaigns Director at Dice, faced a new product that didn’t fit their traditional go-to-market playbook.
Instead of spending months in alignment meetings, she created an AI strategist that ties together new cross-functional motions.
Instead of fearing replacement, Megan is truly evolving her role with AI from a campaigns director to a GTM strategy architect and orchestrator.
Neither started with a perfect AI strategy.
They started with pain: static personas, misaligned teams, zero extra headcount.
They didn’t automate chaos. They reimagined how work flows.
Both trailblazers learned that whether you’re a CEO or individual contributor, you can’t delegate understanding AI. You have to put hands on keyboard and learn by doing and thinking critically.
In this newsletter, I share:
The exact AI tools and playbooks Frank and Megan used
Why constraints force breakthroughs that big budgets can’t buy
A 5-step process to turn your limitations into strategic advantage
How this applies whether you’re a startup or an enterprise
Read the full issue below.
Prefer to listen? There’s a 10-minute AI-generated podcast version that breaks down the key insights. Link in the comments.
Many thanks to Frank and Megan for showing us what’s possible. We can’t reimagine the future by simply automating the past. I’m grateful to be part of your AI learning journey.
Here’s the 10-min AI podcast version of this newsletter. Listen to it during lunch, while driving, walking the dog 😉 https://drive.google.com/file/d/1iDEfijadBybqty9GWfnlFKXYTtDeSpJ9/view?usp=share_link
Once you hit play, give it just a few seconds then it will start.
Disclaimer: This podcast was generated by AI based on this written newsletter and reviewed by me to ensure ethical and responsible AI use. It’s designed to provide an efficient, more inclusive way to consume information.