This is what AI can look like when it’s built by and for all of us.
Marketers. Strategists. Storytellers. Lawyers. Technologists. Creators. Entrepreneurs. Educators. Operators. Founders.
MAICON has never been about chasing the latest tool. It’s about the humans behind the strategy, the people doing the real work of making AI useful, responsible, and impactful.
I’m excited to return to MAICON this year and share a behind-the-scenes look at how one marketing team went from building and working with 20 AI teammates earlier this year to more than 100 today.
We’ll get practical showing how to build custom GPTs that take on specific tasks like campaign development, pitch deck creation, and competitive assessments. And even show how we can orchestrate GPTs to work together.
We’ll walk through how they scaled from experiments to full-scale adoption with real results like:
➡︎ 75% faster content creation
➡︎ 98% lead qualification accuracy
➡︎ 35% improved campaign performance
And most importantly, how the team evolved from AI users to builders and guides. Some are now even reimagining and redefining their roles.
I’ve also had the privilege of learning alongside many of this year’s speakers including Andy Crestodina, Christopher Penn, Jessica Hreha, Mike Kaput, Pam Boiros, Paul Roetzer, Katie Robbert, Marco Andre, and more. This is a rare group of deep thinkers, generous collaborators, and voices I trust.
That’s why this is a must-attend for me. It’s not just because I’m speaking, but because of the incredible community the Marketing AI Institute has built. People who show up to share, challenge, and learn together. Come join us.
MAICON runs October 14–16 in Cleveland. There’s a flash promo today (July 9). Register (link in comments) using promo code MAICONDAY25 to receive $200 off and be entered to win one of four exclusive giveaways.
Looking forward to seeing you in Cleveland!
