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PMM Strategic Playbook: Building AI Teammates

Liza Adams · March 10, 2025 ·

AI is elevating the strategic impact of product marketers. But the teams seeing real results aren’t just using tools, they’re creating AI teammates that understand their business and amplify their work: from sales enablement to go-to-market strategy.

I’m speaking at the Product Marketing Alliance’s Product Marketing Summit in Denver (April 1-2, 2025) and would love to see you there.

My session called “A PMM’s real-life strategic playbook: Building and managing AI teammates” on April 1 will cover:

  • Step-by-step prompts and workflows for high-impact PMM use cases

  • Ways to evolve from basic AI user to confident builder of custom GPTs

  • Real examples of AI improving PMM work and cross-functional collaboration

  • Ready-to-use templates and tracking systems for PMM use cases and AI tools

This is practical. One product marketing team transformed their work with these methods, and you can implement them immediately.

See the agenda and register using the link in comments. Looking forward to connecting with you and your PMM team in my hometown at Mile High!

#ProductMarketing #PMM #AITeammates #AICollaboration #AIStrategy

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