Published on 2025-05-26 15:52
Sam Altman just spent $6.5 billion betting on this transformation. He bought Jony Ive’s AI hardware startup to reimagine how humans interact with technology entirely.
Ive, the designer behind the iPhone, iPad, and iPod, is now building AI-powered devices that move us “beyond screens.” Their first products launch in 2026.
Check out their vision in the video in the comments.
While they reimagine human-computer interaction, our customers are already changing how they work.
They’re using AI to find what they need instead of traditional search. They get instant responses that directly answer their questions. AI now forms opinions on products and brands before humans do. They want ongoing relationships with AI-enhanced products, not one-time purchases.
The shift is happening whether we join them or not.
Most companies are still automating the old playbook instead of reimagining their approach. They’re building faster horses while some of their customers are boarding trains.
Recall the early smartphones with tiny screens, styluses, and no apps. Only when design thinking met breakthrough technology did they “cross the chasm.”
Suddenly what required technical expertise became simple enough for a four-year-old.
I believe that we’re at that same moment with AI and go-to-market.
Our customers are crossing into this new reality with or without us. Change is coming whether we participate or not. We can either lead our customers across or watch competitors do it.
I’ll dive deeper into this in my newsletter on Thu, May 29. Subscribe here: https://lnkd.in/eg48-RXp
UPDATE (May 29): Here’s are the real-life case studies in this newsletter, https://lnkd.in/g7uwZKtZ
