Here’s what smart marketing teams are building right now, shown in the chart based on my most recent newsletter.
Each box represents AI teammates you can create today. This is just a small sample of potential AI teammates for each function. Some examples:
Document Review Advisor – helps marketing leaders identify blind spots and refine strategy docs.
Brand Voice Guardian – keeps messaging consistent across all channels.
Content Multiplier – turns one piece of content into formats for every stage of the buyer journey.
The newsletter (https://lnkd.in/gtDddU3W) includes interactive starter kits for all 11 marketing functions. Each kit has clear job descriptions, training requirements, and sample conversations showing how these teammates actually work.
(If you’re itching to go straight to the starter kits. I put the links to all 11 kits in the comments, https://lnkd.in/gGE_RuUr. But know that you’ll be missing out on context and the real-life case studies in the newsletter 😉)
You can build these using tools you already have access to: ChatGPT Custom GPTs, Gemini Gems, Claude Projects, Microsoft Copilot Studio, Glean Apps, or specialized martech tools. No coding required.
Marketing teams at Dice, Folloze, Alida, HackerOne, and more are building these specialized teammates for specific jobs. They focus each AI on one clear task so it performs much better than a general assistant.
Which specialized AI teammate from this chart would help your team the most? Other teammates you’re considering?
UPDATE June 4, 2025:
Here are instructions on how to get customized AI teammate ideas for your company and specific roles in your company, https://lnkd.in/gJ8wGWdq
Interactive Starter Kits with Sample AI Teammates by Marketing Function. Let me know what you think.
Product Marketing – https://claude.ai/public/artifacts/f433e955-2b4d-45d0-bc33-e542c3306d57
Content Marketing – https://claude.ai/public/artifacts/0ab1dc2b-524d-4020-8006-c3211b512896
Brand & Comms – https://claude.ai/public/artifacts/e122c2bd-0a00-491f-bdc6-4b20232c0bce
Digital and Web – https://claude.ai/public/artifacts/f27de0f2-abfd-4876-93a2-a4ff00b91dd7
Demand Generation – https://claude.ai/public/artifacts/fb941820-9677-4d3d-8575-2a986e2c827d
Customer Marketing – https://claude.ai/public/artifacts/13ccdb5e-0b5f-45a3-8e6b-dbaaf4f4240f
Marketing Ops – https://claude.ai/public/artifacts/bed5beb4-723a-4a1e-8d41-3090ece3ee67
Ecosystem Marketing – https://claude.ai/public/artifacts/14a95885-8f3d-41cc-a1d2-f2e9476e4ada
Field Marketing – https://claude.ai/public/artifacts/f94607b8-17fb-41a8-94db-c323174c5180
Event Marketing – https://claude.ai/public/artifacts/f5c8b683-a15a-46f3-bbba-bfe0b14b439a
Marketing Leadership – https://claude.ai/public/artifacts/8d370249-44ee-4b45-890e-f1ca925c9222