Practical AI in Go-to-Market Get practical insights in using AI for go-to-market strategy, initiatives, workflows, and roles.
Most marketers are asking which AI tools to use. But the more useful question is what your role will look like once you’re using them.
Previously, I shared a visual showing how the Product Marketing role might evolve with AI.
Based on the response, it’s clear that many of us are ready to talk about what’s next for our jobs and careers.
So with the help of AI, I mapped out how nine marketing roles might change. This includes Content, Brand, Growth, Digital, Field, Demand Gen, Partner, Operations, and Product Marketing.
Each slide in the carousel below shows how one role might move through three phases:
Using AI tools
Guiding AI teammates
Orchestrating AI systems
Not every team or function will move through all three. And you don’t have to pick just one phase. Most companies will likely have a mix and the mix will change over time.
I believe the projections are reasonable. In fact, I’m already seeing some strong signals based on how various marketing teams I work with use AI.
Some of these roles may merge together as well, not just across workflows but also across teams and orgs.
This builds on the framework I shared in last week’s newsletter:
AI is Redefining GTM Jobs: From Tool Users to Teammates to Orchestrators
And continues the conversation started here: https://lnkd.in/gbCxHws3
Swipe through. See where your role might be headed. Would love to hear your take. Are you and your teams upskilling to step into these emerging and future roles?
#FutureOfWork #AIJobs #AIAdoption #AILiteracy #AIinMarketing
Check out this evolution yourself using the interactive models below for various roles in marketing, sales, and customer success:
1) Interactive Marketing Role Evolution Model – https://claude.site/artifacts/4ef7e0ed-bc24-4664-9c92-ba4330981c43
2) Interactive Sales Role Evolution Model – https://claude.site/artifacts/1da805a7-f39a-42ba-9fc0-3a3c60c1344d
3) Interactive Customer Success Role Evolution Model – https://claude.site/artifacts/949f0b33-2f2f-4be1-8b63-f9b4807efa55