Being resource-strapped might be your AI superpower. When resources are tight, teams can’t just work harder. They have to work differently.
That pressure is driving some of the most innovative AI use cases I’ve seen.
► A CEO redesigned how their team creates buyer personas and messaging. No more static docs gathering dust. They built an adaptive AI system that evolves with customer signals and tests messaging before it even launches.
► A marketing director built an AI strategist that coordinates go-to-market across sales, product, and marketing. Now, cross-functional alignment happens through AI, not endless meetings.
Both started with constraints but ended up with a competitive advantage.
Tomorrow (May 29) I’m sharing exactly how they did it, the AIs they used, and the frameworks they followed in my newsletter. Subscribe here so you get the newsletter directly in your inbox: https://lnkd.in/eg48-RXp
UPDATE (May 29): Here’s are the real-life case studies in this newsletter, https://lnkd.in/g7uwZKtZ
Also, I was curious about Google’s new Gemini video generator powered by Veo 3, so I created the video below with this basic prompt to reinforce the point:
“Create a short video of a female GTM executive in business casual clothing in an office with a cityscape background. She says with confidence and naturally, ‘The boldest AI moves are coming from companies with the tightest budgets and the leanest teams. They have no choice but to reimagine work.’”
I tried a few 8-sec video creations and this is the best one. I noticed in some that audio is not synched with video and there were subtitle spelling errors.
This is the least capable AI we’ll ever use moving forward. Pretty amazing.