Many teams have gotten good at using AI. But they’re hitting a wall when it comes to super relevant and insightful results.
I see this pattern everywhere. Go-to-market teams can write emails with AI, generate content, and streamline workflows. But the outputs often feel generic, whether it’s for day-to-day tasks or bigger strategic work.
Teams think they need better AI tools or more advanced techniques. What they actually need is to think differently about how they work with AI.
Jason Cormier from AI Marketing Forum sees teams master the mechanics but miss what he calls “directive intelligence” – using AI to discover what you don’t already know instead of just confirming what you think.
Rhiannon Naslund (CMO at Origami Risk) and Erin Mills (CMO at Quorum) are building teams that partner with AI strategically, not just operationally.
This week’s newsletter digs into:
Why solid AI skills sometimes lead to mediocre results across all types of work
The thinking layer that most teams skip entirely
Seven ways to reframe problems that unlock better AI insights
How this foundation matters as AI agents become more common
Real examples of teams getting breakthrough results from the same tools everyone else uses
The teams learning strategic AI thinking now will be ready if/when autonomous AI becomes mainstream.
Read the full issue below.
There’s also a 15-minute AI podcast version (link in the comments). Listen to it while having lunch, walking the pups, or driving.
Big thanks to Jason Cormier, Rhiannon Naslund, and Erin Mills for sharing their insights on what separates the winners from everyone else.
Here’s the 15-min AI podcast version of this newsletter. Listen to it while driving, walking the dog, or having lunch 😉 https://drive.google.com/file/d/1kjGfJbBPWUZbegK08ThFTgNbSEWnOLxh/view?usp=share_link
Once you hit play, give it just a few seconds then it will start.
Disclaimer: This podcast was generated by AI based on this written newsletter and reviewed by me to ensure ethical and responsible AI use. It’s designed to provide an efficient, more inclusive way to consume information.