Reimagine is my word for 2026. Not because it’s new. Many of us have been doing this our whole lives, leaning into discomfort when it would be easier not to. But this moment is asking it of all of us, now more than ever.
And as I talked with GTM leaders about what’s guiding them into 2026, I heard other words too. Trust. Compassion. Generosity. Evolve. Each one a compass for someone navigating change.
What’s your word?
I built a simple tool using AI with ten words drawn from these conversations. Each one comes with insights to help you explore what it means for your work and your life. Try it using the link in the comments.
See the short demo video below. Newsletter link in the comments for more on where to focus in 2026.
Whatever word you choose, you don’t have to figure it out alone.