When you build a custom GPT, Copilot Agent, or Gemini Gem, you quietly became a product designer. I’ve noticed that many builders skip that part.
The focus goes to what the AI knows, not how easy it is to use. Then they wonder why nobody else on the team actually uses it.
If adoption depends on knowing how to prompt well, adoption will stay low.
Today’s AI performs best with structured input. Not everyone thinks that way—and they shouldn’t have to.
The more an AI teammate is shared across a team, the more its UX matters. Not every AI teammate is meant to be shared, but when it is, you cannot assume everyone is a power user or AI tinkerer. You also can’t assume people automatically know how to get the best out of the AI teammate you built. Good design has to show them.
Until the tech catches up, the best AI teammates are designed for the least expert user on the team.
Here’s what that looks like in practice (see below).
Frictionless UX is just one of five design decisions that separate AI teammates that stick from ones that get forgotten. This Thursday (Jan 8), my newsletter breaks down all five and includes concrete templates, examples, and guidelines you can reuse with your own AI teammates.
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