Published on 2025-03-13 13:30
As AI democratizes IQ, EQ becomes increasingly valuable.
In a world with AI teammates, our human qualities make the real difference.
As my good friend Andy Crestodina says,
Content marketing is in the business of generosity.
Content marketing is about freely sharing valuable insights that build trust and help others succeed. Someday if/when they have a need for your solution, they’ll remember you and proactively reach out.
But what about other marketing functions? What business are they really in? Check out the carousel for my take on uniquely human elements of each marketing discipline.
AI will handle the technical. You deliver the human connection.
#MarketingLeadership #AIStrategy #AITeammates #AICollaboration #EQ