Liza Adams

It’s a bittersweet Monday morning because I’m already missing my dear friends from the 6sense Empowered CXO event last week. We worked hard and played hard riding e-bikes, hiking, kayaking, hanging out in PJs, dancing the night away, etc. But the best parts were the shared experiences and authentic human connections.

Sharing some key insights from these amazing GTM leaders:

• Anchor on what you know, not what you don’t know. Remember what you know because there’s so much power there.

• Ask who else helped with the win. We can’t close the deal unless we acknowledge all who helped and share it broadly.

• Create interlocks and intentionality across teams.

• Learn to thrive in ambiguity and how it impacts humanity.

• AI creates wonder and worry. Brand is trust, brand is not a soft skill.

• Don’t talk about budget. Start to talk about investment.

• Treat the marketing spend as part of the investment with outcomes.

• Test ideas with your peers ahead of time. Put their fingerprints on the weapon. People support the things they help create.

• Own the red. Be honest, upfront, and transparent. Own things that aren’t working.

• Be an expert at Quarter +1, +2, and +3.

• Talk your inside voice outside (i.e., impostor syndrome). We say stuff to ourselves that we won’t say to a friend.

• You have to A.S.K to G.E.T.

• Think big, start small, move fast.

• Embrace this sisterhood and community.

And yes! I am indeed embracing this sisterhood and community. To all these amazing women, thank you for your inspiration, experience, insights, support, laughter and smiles. Looking forward to more of it throughout the year and beyond.

It was awesome hanging out and learning from you Latané Conant (she/her), Christine / Chris Heckart, Kate Bullis, Malina Johnson, Heidi Melin, Elizabeth Maxson Martinet, Maura Rivera, Anna Griffin, Wendy W., Wendy Steinle, Sydney Sloan, Carilu Dietrich, Gretchen Eischen, Caitlin Allen, FWS, Gina Hortatsos, Jennifer Pockell Dimas, Paige O’Neill, Judy Ash, Helen Baptist, Lisa Cole, Tifenn Dano Kwan, Claire Darling, Casey Foss, Julia Goebel ✨, Alice Hansen, Jen Jones, Carrie Kelly, Kimber Spradlin, Emily Maxie, Julie Neumann, Maria Pergolino, Damaris Santiago, Alina Vandenberghe 🌶️, Kimberly Storin, Annie Shea Weckesser, Wendy White, Claire Couch, EJ Oelling, Meggie Rohan, and so many more.

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Here’s a short podcast for you, weekend multitaskers and auditory learners. I joined J.D. Power’s podcast with host Michael Vermillion (VP and GM at J.D. Power) to discuss how AI is transforming go-to-market strategies across industries.

We covered upskilling commercial teams to accelerating adoption at scale, plus some practical insights that leaders can act on today.

See podcast links in the comments below.

Thank you for having me on the show Michael and team.

Podcast links on YouTube, Apple podcast, and Spotify, enjoy!

• – YouTube: https://youtu.be/tFKcoNbReK8?si=MewGo7JMUG3j18EZ

• – Apple podcast: https://podcasts.apple.com/us/podcast/bonus-ai-insurance-with-liza-adams-of-growthpath-partners/id1811181649?i=1000722137984

• – Spotify: https://open.spotify.com/episode/4RsAuJvW0qupnjIlu8kaKZ?si=3a70e09d05f045b2

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I felt like I could do no wrong surrounded by my CMO peers at the Empowered CxO masterclass. These women leaning into T-shaped leadership inspired me. We have a big challenge ahead, but the tide is rising. That is true empowerment.

T-shaped leaders work well across all parts of the business while having deep expertise in their core areas. But the foundation is having strong roots in clear thinking, good decision-making, and the ability to guide people through change. Without that bedrock, you might connect with everyone but you can’t lead them anywhere. AI makes every strength and weakness bigger.

T-shaped leaders are true business leaders, not just functional leaders.

Here are some of the highlights:

• ➡︎ Casey Foss (Chief Commercial Officer at West Monroe) and Coco Brown (CEO of Athena Alliance) talked about thinking and operating like a CEO. Casey’s stories of calling things as she sees them and leaning into people who raise their hands to drive cross-functional initiatives were inspiring. She shows up and leads by example and has demonstrated success when we’re able to break down GTM silos.

• ➡︎ Jennifer Johnson (CMO of Crowdstrike), Anna Griffin (CMO of Commvault), and Kate Bullis (Managing Director at ZRG Partners) dug into truly finding the underlying problem and playing bigger. Even when we know we have the right answer, it’s smart to get help from people who can influence and drive alignment like your customers and your CEO. These women have truly created and redefined categories that have driven business growth.

• ➡︎ Heidi Melin (Board Dir & GTM Advisor at Hellman & Friedman), Elizabeth Maxson Martinet (CMO of Contentful) and I covered the evolution from using AI as tools, to guiding them as teammates, and ultimately orchestrating AI systems. This breaks down departmental silos for better business outcomes. Give people space to learn AI, ensure responsible and ethical use, and infuse them in our workflows with governance for scale.

• ➡︎ Christine / Chris Heckart (CEO of Xapa), Latané Conant (she/her) (CMO of 6Sense), and Tami Cannizzaro (CMO of Thryv) shared that as leaders, we’re going through the fastest change at work in recorded history. Successful transformation is 80% people, 20% tech. Those who are adaptable, growth-minded, accountable, empowered, curious, learning-oriented, self-aware, resilient, and collaborative will have the highest probability of success.

The challenge is real. The opportunity is bigger. These amazing women leaders on stage and in the class reminded me that we’re not just adapting to change. We’re leading it.

Thank you again Latané Conant (she/her), 6sense, and all the sponsors for making Empowered CXO and a successful future for many possible.

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